Strategic Management

Business planning cycles
Corporate Strategy
Market Strategy
Business Strategy
Economic and Business Drivers
PEST analysis
Supply and Demand
Pricing and Demand
Customer Positioning
Market segmentation
Perceived User Value and Cost
Pricing Options
Competitor Positioning
Market forces and power
Perceived Used Value and competition
Maturity curve – growth and decline
Market positioning
Business Portfolio
Balancing the business portfolio
Funding growth
Business Development box
Funnel of opportunities
Options for Growth
Growth types – JV’s, Acquisitions, Organic
Growth Direction – Ansoff Model
Prioritising Growth – Benefit Impact Matrix
Managing the Risk and Opportunities – PI grid

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